SEMINAR: SURVIVAL MARKETING

Sponsored by HomeTrust Bank

October 2, 2010 - Saturday - 8:30 a.m. - 12:00 p.m. (details below)

Registration: $30.00

Save $5 by pre-registering!

Here's two facts of business life for you to consider:

• Without ongoing sales your business has no future.
• If you had just one dollar for every failed marketing program ever tried, you could retire rich…right now.

How well you go about generating sales is the ultimate determining factor of business success, especially during difficult financial times. To many, the obvious answer to generating sales lies in advertising. Showman P.T. Barnum is credited with having said, "50% of all advertising dollars are wasted; the problem is no one knows which 50% it is." Point being: it is easy to spend a great deal on advertising and get almost nothing in return. We at Asheville SCORE want to show you a better way to increase your sales through this creative marketing class.

At this seminar you will learn:

• Why networking is critical to your success…and how to network the right way.
• The most successful marketing strategy ever devised: the referral-based business... and how to develop one.
• Over 70 low-cost and no-cost marketing ideas presented in a document file that will be emailed to you following the class.

The effective application of these three marketing approaches could turn your business into a success-generating engine starting the moment you leave the seminar. So, if you have been relying upon advertising to build your business, come and learn a better way... especially if your advertising results have be less than you expected.

Don Sinclair is our presenter. He was a practicing chiropractic physician for 25 years with four clinics. In addition, he owned Chiroventures, Limited. - a publishing house specializing in newsletters, audio tapes and videos for the chiropractic profession. At Chiroventures he was responsible for all the company's marketing and advertising, which led to his founding his own advertising agency. He is a graduate of Rutgers University and Life Chiropractic College. Don is presently a marketing consultant and SCORE counselor serving the Asheville area. The knowledge he shares with you comes from his practical successes...and failures, and can help your business grow.

Scheduled dates, times, location and directions:

October 2, 2010 - Saturday

November 13, 2010 - Saturday

• 8:00 a.m. - Registration
• 8:30 a.m. - Seminar starts promptly
• Location: A-B Tech Enka Campus, Small Business Center, Room 2046

Directions:

• Take I-40 to Exit 44 (coming from East or West)
• Turn right off the exit ramp.
• Go to 4th traffic light (do not count the light at the end of the exit ramp).
• Turn left on Sand Hill Road (this is a 4-way intersection with Asbury Road turning to the right)
• Go to second entrance on left (there is a sign identifying A-B Tech Enka Campus)
• The Small Business Center is on the left at the far end of the building.
• Room 2046 is on the second floor.
• There is ample parking

Inclement Weather Schedule:

When weather conditions are such that driving is hazardous, seminars will be cancelled and rescheduled. Asheville Score will follow A-B Tech's decision to cancel classes.

Closing and Weather Links:

• Call A-B Tech at 254-1921 for a taped announcement, or visit their web site (abtech.edu)
• WLOS delays and closing list
• Asheville Citizen-Times
• WWNC delays and closing list
• WCQS delays and closing list

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